Bard Graduate Center - facts verse presents hidden messages in famous logos number one McDonald's golden arches everyone knows that the golden arches represent the EM in the name McDonald's most people believe that that's just what it is the EM well back in the 1960s a design consultant and psychologist named Luis sheskin said that when customers say the golden arches that they unconsciously saw the logo as a pair of nourishing breasts according to Cheston anyone who was breastfed would have an automatic reaction to the golden arches personally I just think the Big M looks like a couple of french fries well that's just as tasty number two baskin-robbins millions of people love baskin-robbins ice cream at first glance the logo looks like a B R which many people believe stands for baskin-robbins which of course it does but if you look closely there's also a three in the letter B and a number one in the letter R that represents the 31 flavors of ice cream that Baskin Robbins offers on their menu they come up with one more flavor that logo will no longer make sense number three by O do you've ever seen the VAIO logo chances are you see it as just a cool way to spell out the company's name if you're a computer nerd though well you'll see it in a completely different light the first two letters represent an analogue symbol and the second two letters are binary symbols number four Amazon over the years amazon has become incredibly popular and its logo is very noticeable most people look at the logo and see the arrow underneath and assume that it's a smiley face while it does look like a smiley face it's actually an arrow if you look close you'll see that the arrow goes from the a in Amazon to the Z in Amazon they're trying to tell you that they sell just about everything from A to Z number four Tostitos everybody who's gone to the supermarket has seen a bag of tostitos even if you've never tried them you've at least seen the bag on a store shelf what first glance the logo just looks like it's spilling out the brand's name if you look closer though it is much more if you look at the two tees in the middle of the name you'll see that it's actually two stick figures sharing a chip now that you know you're likely wondering how you never noticed that before number six IBM IBM's logo is famous if you've ever walked through the electronics department at your favorite store or you've seen an IBM commercial you've seen the logo most people believe that the broken up blue lines of the logo simply spell out the name IBM but there's actually a hidden meaning in the lower right corner if you look close you'll see an equals sign that is to represent equality number seven Toyota the Toyota logo isn't just some design that an advertising agency thought up to make the brand recognizable the three ellipses in the logo actually represent something the first represents the heart of the customer the second represents the heart of the product the third represents the progress in the field of technology these are the three foundations of the company number eight wendy's anyone who's seen the Wendy's logo and the Wendy's commercials believes that the logo is to represent the red-haired daughter of the owner Dave Thomas well this is partly true if you look closer though at the collar of the red-haired girls shirt you'll see that it spells the word mom this is to let customers know that Wendy's food is as close to your mom's home cooking as you're ever going to get number nine Bronx Zoo when you look at the logo for the Bronx Zoo it looks like two giraffes standing side-by-side with a few birds flying close by upon first glance you just think that these animals represent the animals that you can visit in the zoo if you look closer you'll also see that in between the giraffes legs are buildings this represents the fact that the zoo is located in New York this is a logo with a double meaning number 10 FedEx the FedEx logo looks like the name spelled in two bold colors to grab your attention the logo is actually a bit more clever than that if you look between the E and the X at the end of the logo you'll see an arrow in the white space this is there to let the consumer know that the company is always looking toward the future they're a forward-thinking company and they want you to know it number eleven the Presbyterian Church this is one of the most clever hidden messages in famous logos if you look at the logo for the Presbyterian Church it looks like a symbol that was designed to grab your attention it's not until you look deep into the logo that you'll see that there are several symbols within the symbol each of the symbols represents the church and they include the cross the pulpit the Dove the fish the cup the fire the book and the Trinity it's actually one of the most informative and creative logos number 12 and BC everyone knows that NBC's logo is a peacock if you're old enough you'll likely remember their slogan that the station was proud as a peacock but what you might not know is the purpose of the multiple colors in the symbol during the 1950's NBC was owned by RCA this at a time when the company was beginning to sell color televisions they put all of the colors on the peacock so that people who were happy with their black-and-white televisions would realize what they're missing subscribe for more.
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Lavras:
Blanche Pollard, Orleans County: Eugene Lang College The New School for Liberal Arts. Sabará: Trocaire College, Buffalo; 2011.
Debbie Aldridge, Warren. Barueri: New Brunswick Theological Seminary; 2017.
Juliette Gray, E 49th Street zip 10017. Foz do Iguaçu: Bard College; 2020.